ATHANASSIOU S.A. started off as a tobacco retail outlet at the center of Athens in 1928 under the name S. ATHANASSIOU & Co. Ever since, it followed a course that was critical for its future growth and establishment in the tobacco sector.

The success of the company is due to its ability to address the requirements of the partners it represents and the ability to correspond to market changes and trends promptly and reliably.

Its well-organised network of partners throughout Greece and its extensive know-how in sales, marketing and logistics are the two main factors that safeguard its continuous growth and long-term collaborations.


In 2028, we will celebrate our 100th anniversary as a 3rd generation family business.

Our vision is to be the most important imports and distribution company in tobacco products and one of the best in fast-moving consumer goods in the Greek market; to be the Preferred Partner for our clients and suppliers by offering profitable sales growth and high-quality standards of cooperation.



To provide impeccable and intergrated services to our partners throughout the entire supply chain – from production to the point-of-sale – in order to meet the needs of our customers and consumers.

We pay special attention to Execution Excellence at the point-of-sale through integrated and effective action plans and market coverage programs, by putting emphasis on the sales drivers in a profitable way.


Being a Family Business, we want to serve as a Role Model Company and contribute to the development of Entrepreneurship, Employment and Corporate Social Responsibility in Greece.


Our values are the key element of our history and course to date. They are the beacon of inspiration for our mentality and behaviour in our day-to-day operations and decisions.


The long-term course and viability of our company is associated to and depends on our contribution to society and the environment. Within this context, we actively participate in social programs, enhancing Greek institutions and international organisations in their endeavours to support vulnerable social groups.

The protection of the environment is of equal importance to us and, thus, we apply procedures for packaging recycling (as a member of the Hellenic Recovery Recycling Corporation), material reuse, reduction in paper use and energy saving.

The company invests in safety and hygiene systems and fully complies with the applicable laws and regulations; it uses high-standard certified machinery; and adopts and implements quality systems.

Last but not least, we safeguard fair, transparent and win-win relationships with our employees, partners and customers.