INNOVATION AND STARTUPS

Our extended scope is to support startups that have successfully navigated the initial stages of Ideation, Minimum Viable Product (MVP), Seed Investment and Product - Market Fit, thus now ready to Go-to-Market.
Our mission is to help these innovative companies go to market, with a special focus on the categories of healthy food, snacks, confectionery, and tobacco , ensuring they complement our current portfolio and major/strategic partnerships.

We are particularly interested in startups that bring innovation to the table, such as:
• Snacks and Confectionery: Introducing healthier alternatives (e.g. free-from snacks, functional, indulgent but yet healthy, etc.), plant based alternatives, unique flavors, and sustainable packaging solutions.
• Tobacco: Developing reduced-risk products and eco-friendly packaging.
• Sales and Distribution: Leveraging technology for efficient supply chain management, direct-to-consumer models, and data-driven sales strategies, supporting the above mentioned categories.

We offer comprehensive support to startups, including:
• Distribution Channels: Leveraging our extensive network to ensure your products reach the right markets.
• Market Insights: Providing valuable data and analysis to help you understand market trends and consumer behavior.
• Feedback and Testing: Assisting with product testing and gathering feedback to refine your offerings.
• Go-to-Market Strategy: Helping you develop and execute effective strategies to launch and scale your products.
• Mentoring and Coaching: Offering guidance and support from experienced professionals to help you navigate challenges and grow your business.
• Ecosystem Contribution: Positively contributing to startup ecosystems by fostering collaboration and innovation.

As a leading importer & distributor in the Greek market for Tobacco and FMCG, Athanassiou SA is committed to fostering growth and innovation.
We look forward to partnering with startups that are ready to make a significant impact.